Events And Conference Management
This course introduces the learner to methods and techniques utilized in planning, organizing, promoting and delivering major events. It provides opportunities for the student to develop flexibility and inventiveness in the provision of events services, whilst developing in the student the capacity to learn by observing and interpreting current industrial practices within events activities.
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Events And Conference Management
- Method: Online Classes, Face to Face
- Contact Hours: 45 hours
- Price: TT$1,500
Lectures, demonstrations, open discussions and simulations.
.
Mondays and Wednesdays.
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Course Summary
Events And Conference Management
- Method: Online Classes, Face to Face
- Contact Hours: 45 hours
- Price: TT$1,500
Lectures, demonstrations, open discussions and simulations.
.
Mondays and Wednesdays.
Learning Outcomes
- Conduct an analysis of a specific event
- Prepare a conference/events plan
- Analyze the resource components required for a given event including physical and human resources.
- Apply appropriate management skills and techniques as it relates to planning, organizing and production of the event.
- Apply relevant budget, costing, control and pricing techniques to an event ot achieve predetermined financial targets.
- Conduct an analysis of the marketing requirements for an event.
Course Description:
The Nature of Major Events
- Function types and locations.
- Events, structure and size.
- Supplier and sub-contractor roles.
- Events sponsor, host or organizer roles.
- Support services, nature and availability.
- Organizing committee, legislation.
Project Management Techniques
- Project Leadership
- Organizational structures
- Communicating and reporting
- Setting objectives and targets
- Determining strategy and tactics
- Briefing the negotiating team
- Implementing a negotiating strategy
Marketing The Event
- Market research SWOT analysis
- Advertising, promoting and publicity
- Company objectives and marketing strategies
Budgeting and Financial Control
- Pricing policies
- Risk factors
- Revenue forecasting
- Budgeting, financial control, and resource control
- Pricing policies
- Risk factors
- Revenue forecasting
- Budgeting, financial control, and resource control.
Promoting the Event
- Assessments
- Market Targeting
- Promotion
- Sales packaging
- Sales agents
- Sponsors
Ancillary Conference and Convention Activities
- Tour packaging
- Entertainment packaging
- Spousal itinerary
Legal and Security Issues
- Laws relating to hosting an event
- Agencies that provide approval for the staging of events
- Types and styles of contracts
- Security requirements
- Law enforcement and security agencies that assist with events.
Course Instructor(s):
Chef Sonia Phillip
Chef Sonia Phillip is a lecturer in Culinary Arts at the Tobago Hospitality and Tourism Institute (THTI) . She is a graduate of the world renowned Le Cordon Bleu and holds a Bachelor’s Degree in Economics and Art History from McMaster University in Canada. Chef Sonia’s passion for food has taken her to London, Barbados and Trinidad and Tobago where she gained extensive experience in the food service industry.
Chef Sonia’s mastery of French culinary techniques, coupled with her knowledge and expertise in Caribbean flavours make her an exceptionally talented and dedicated professional. She has a strong interest and commitment to sustainability and innovation in the foodservice industry which she infuses in her creations, and is guaranteed to take you on a culinary journey that promises no shortage of innovation, creativity and gastronomic delight.
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Frequently Asked Questions
When is the next cycle of this course?
If you do not see a next session date for this course, you can still register today and we will notify you as soon as a new date is published. You can then make payments after a date is confirmed.
How do I register for this course?
- Create an account or log in.
- Submit the registration form.
- Choose payment option.
- Make payment.
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Do you have a payment plan?
Yes! We can offer you a payment plan if you are unable to pay the course fees in full upfront. Please contact us.
Can I pay with cash?
Cash deposits can be made at the bank. You can also pay via bank transfer or credit card through our website.
Note: We no longer accept cash payments on campus.
Do I get a certificate upon completion of this course?
Yes you will receive your certificate upon completion once all fees are paid.
