Events And Conference Management

This course introduces the learner to methods and techniques utilized in planning, organizing, promoting and delivering major events. It provides opportunities for the student to develop flexibility and inventiveness in the provision of events services, whilst developing in the student the capacity to learn by observing and interpreting current industrial practices within events activities.
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Events And Conference Management
Next Session: June 10, 2024
Lectures, demonstrations, open discussions and simulations. 10th June – 2nd August 2024. Mondays and Wednesdays.
Short Course Registration - Bar Management (#91)
Safe & Secure Online Payments by WiPay Caribbean.
*Direct bank deposit / Cash payment options available.
Credit Card NOT Required.

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What You Will Gain:

  • Conduct an analysis of a specific event
  • Prepare a conference/events plan
  • Analyze the resource components required for a given event including physical and human resources.
  • Apply appropriate management skills and techniques as it relates to planning, organizing and production of the event.
  • Apply relevant budget, costing, control and pricing techniques to an event ot achieve predetermined financial targets.
  • Conduct an analysis of the marketing requirements for an event.

Course Description:

The Nature of Major Events
  1. Function types and locations.
  2. Events, structure and size.
  3. Supplier and sub-contractor roles.
  4. Events sponsor, host or organizer roles.
  5. Support services, nature and availability.
  6. Organizing committee, legislation.
Project Management Techniques
  1. Project Leadership
  2. Organizational structures
  3. Communicating and reporting
  4. Setting objectives and targets
  5. Determining strategy and tactics
  6. Briefing the negotiating team
  7. Implementing a negotiating strategy

Marketing The Event

  1. Market research SWOT analysis
  2. Advertising, promoting and publicity
  3. Company objectives and marketing strategies

Budgeting and Financial Control

  1. Pricing policies
  2. Risk factors
  3. Revenue forecasting
  4. Budgeting, financial control, and resource control
  5. Pricing policies
  6. Risk factors
  7. Revenue forecasting
  8. Budgeting, financial control, and resource control.
Promoting the Event
  1. Assessments
  2. Market Targeting
  3. Promotion
  4. Sales packaging
  5. Sales agents
  6. Sponsors

Ancillary Conference and Convention Activities

  1. Tour packaging
  2. Entertainment packaging
  3. Spousal itinerary

Legal and Security Issues

  1. Laws relating to hosting an event
  2. Agencies that provide approval for the staging of events
  3. Types and styles of contracts
  4. Security requirements
  5. Law enforcement and security agencies that assist with events.

Course Instructor(s):

Frequently Asked Questions

If you do not see a next session date for this course, you can still register today and we will notify you as soon as a new date is published. You can then make payments after a date is confirmed.

Submit the registration form on this page. You may need to verify your email address if you are a first time customer. Once completed, the course will be added to your cart and you must complete checkout and make payment.

Yes! We can offer you the option to make a 50% down payment and the balance will be payable.

Cash payments are made at the bank. Account details will be provided after you register.

Yes you will receive your certificate upon completion if all fees haven been paid.

Events And Conference Management
Next Session: June 10, 2024
Lectures, demonstrations, open discussions and simulations. 10th June – 2nd August 2024. Mondays and Wednesdays.

Safe & Secure Online Payments by WiPay Caribbean.

*Direct bank deposit / Cash payment options available.
Credit Card NOT Required.

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