Insights from a Destination Manager: Standard Criteria for a Tourist Attraction

Step into the exciting world of a Destination Manager, where their responsibility for developing and maintaining tourist attractions requires crafting of truly mesmerising experiences. Their job isn’t a walk in the park; it requires careful balancing of creativity, inspiration, and a thorough understanding of the essential criteria that make attractions appealing. Join us on this captivating journey as we unveil the success formula for creating and assessing tourist attractions.

Authenticity and Cultural Significance

Adventure-seekers yearn to immerse themselves in the vibrant tapestry of a destination’s culture, heritage, and customs. Thus, destination managers are driven to craft awe-inspiring marvels that embody the very soul of the local community. This entails safeguarding treasured relics of the past that tantalise the senses.

Cultural performance by The Tobago Performing Arts Company at Shaw Park Complex for the Tobago Carnival Launch 2022.

Accessibility and Infrastructure

As a tourist, ease of access is an important factor in choosing to visit a tourist attraction. Destination managers consider the transportation infrastructure and connectivity to the attraction. Moreover, the availability of  parking, restrooms, and visitor information centres enhances the overall experience.

Safety and Security

Tourist safety and security are paramount concerns for any destination manager. It is crucial that appropriate safety measures are implemented. This may include well-trained staff, clearly marked emergency exits, and adequate signage. 

Sustainability and Environmental Stewardship

Destination managers  strive to develop attractions that minimise their impact on the environment and promote sustainable practices. This includes education, using renewable energy sources, implementing waste management systems, and promoting eco-friendly transportation options.

Visitor Engagement and Interpretation

Interactive exhibits, guided tours, and informative signage can help visitors better understand the significance and historical context of the attraction. Incorporating technology, such as mobile apps or audio guides, can also provide personalised and immersive experiences.

Quality of Visitor Services

The quality of visitor services directly impacts the overall perception of a tourist attraction. Destination managers ensure that the attraction is staffed with knowledgeable and courteous personnel. Efficient ticketing systems, well-maintained facilities, and clear communication channels contribute to a positive visitor experience. Regular monitoring and feedback ensures high standards are maintained.

Friendly customer service. Photo taken at the THTI Campus Restaurant – “Top O’ Mill”

By prioritising authenticity, accessibility, safety, sustainability, visitor engagement, and quality of visitor services, destination managers can create attractions that captivate and inspire visitors. Striving to meet and exceed these standard criteria ensures that the attractions contribute positively to the destination’s reputation, supporting its long-term growth as a sought-after tourist hotspot.

To learn more about tourism management and explore careers in the field consider an Associate Degree in Tourism Studies from the Tobago Hospitality and Tourism Institute (THTI). Application deadline is July 31, 2023.

Access the  THTI Student Application Form here!