Fundamentals in Marketing
This Marketing Short Course, takes a basic view of the fundamental principles and practices in the field. Students will explore what marketing is, and the entire marketing mix, including customer behaviour, market segmentation, identifying a target market, and how to position a brand. Each concept is unpacked with examples and case studies ensuring you walk away with applicable knowledge and practical skills.
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- Method: Online Classes
- Contact Hours: Contact Hours: 24 hours
- Price: TT$1,045
- Sign Up Now - Pay Later!
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You are required to pay 100% of the total cost at least seven (7) working days prior to commencing of training. If you are unable to pay the full amount before the start of classes, you have the option of making 50% down payment and the balance payable by the middle of the programme.
Persons that choose to make payments via the bank account: the receipt must be emailed or Whatsapp to 477-8910 one (1) week before commencing of training.
Should THTI cancel a scheduled class before its commencement, THTI will refund 100% of the course fee.
Should an applicant having paid all the required fees withdraw before the start of a scheduled class (having not attended any classes) a 10% penalty fee will be charged.
Should an applicant having paid all the required fees withdraw after the start of a scheduled class (having attended at least one (1) class) a 20% penalty fee will be charged.
No refund is applicable should an applicant having paid all the required fees withdraw after attending two (2) or more than two (2) classes
Should an applicant having paid part of the required fees withdraw before the start of a scheduled class (having not attended any classes) a 10% penalty fee will be charged.
Should an applicant having paid part of the required fees withdraw after the start of a scheduled class (having attended at least one (1) class) a 50% penalty fee will be charged.
No Refund is applicable should an applicant having paid part of the required fees withdraw after attending two(2) or more than two (2) classes.
Applicants in cases 2 and 3 will be given the option to transfer to another course or the same course being offered at another date.
Course Summary
- Method: Online Classes
- Contact Hours: Contact Hours: 24 hours
- Price: TT$1,045
Learning Outcomes
- Solid understanding of the fundamental elements of marketing.
- Articulate the role and functions of marketing and communication
- Define and analyze the concept of competitive advantage
- Understand basic market segmentation concepts and marketing strategies
- foundational elements of the marketing mix
Course Description:
The purpose of this Marketing Short Course is to provide students with a foundational understanding of the essential principles and practices in marketing. Through a comprehensive exploration of the marketing mix, customer behavior, market segmentation, target market identification, and brand positioning, the course aims to equip students with both theoretical insights and practical skills. By engaging with real-world examples and case studies, students will gain the ability to apply marketing concepts effectively in various business contexts.
Upon successful completion of this course, the learner will:
- Foundation in Marketing: Students will have a solid understanding of the fundamental elements of marketing, allowing them to identify and apply key marketing principles in real-world situations.
- Role of Marketing and Communication: Students will be able to articulate the role and functions of marketing and communication within an organization, demonstrating how these elements contribute to the overall business environment and objectives.
- Competitive Advantage: Students will be able to define and analyze the concept of competitive advantage, utilizing the marketing mix to develop and implement effective marketing strategies that enhance an organization’s competitive position.
- Market Segmentation and Targeting: Students will demonstrate an understanding of basic market segmentation concepts and be capable of identifying target customers, enabling them to tailor marketing strategies to specific customer groups effectively.
o Marketing Mix Application: Students will be proficient in applying the foundational elements of the marketing mix, using this knowledge to create appropriate and strategic marketing plans that align with organizational goals.
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Frequently Asked Questions
When is the next cycle of this course?
If you do not see a next session date for this course, you can still register today and we will notify you as soon as a new date is published. You can then make payments after a date is confirmed.
How do I register for this course?
- Create an account or log in.
- Submit the registration form.
- Choose payment option.
- Make payment.
Do you have a payment plan?
Yes! We can offer you a payment plan if you are unable to pay the course fees in full upfront. Please contact us.
Can I pay with cash?
Cash deposits can be made at the bank. You can also pay via bank transfer or credit card through our website.
Note: We no longer accept cash payments on campus.
Do I get a certificate upon completion of this course?
Yes you will receive your certificate upon completion once all fees are paid.
