THTI LOGO DESIGN CONTEST
Add your touch of creativity to the THTI Brand! We’re giving you the opportunity to WIN TTD$5,000 with this Logo Design Contest.
Our Brand Story
ABOUT THTI
THTI is Tobago’s premier tertiary education institution that develops human capital for the hospitality, tourism and related sectors of the economy.
The Institute was founded in 1997 to address the need for trained professionals in the tourism and hospitality industries as well as to compete in a globally competitive market, alongside other Caribbean islands.
THTI offers Associate Degree Programmes alongside a multitude of short courses in Tourism, Culinary Arts, Hospitality and Food & Beverage Operations. It uses its institutional knowledge to provide information, innovation and inspiration to the industry.
In 2009, THTI became the first indigenous Tobago institution to be registered with the Accreditation Council of Trinidad and Tobago (ACTT), and subsequently accredited in 2014 and again in 2019.
Located on a 100-acre estate of pristine forest lands overlooking the Atlantic Ocean, THTI’s sprawling campus is nestled within farming and fishing communities of Blenheim, Tobago. The institute regularly hosts culinary experiences such as international fine dining, wine tastings and the signature annual event, the Taste of Tobago Golf Classic.
Our Vision
To be the beacon of innovative learning experiences.
Our Mission
THTI exists to provide unparalleled, diverse educational opportunities and empowerment while expanding and strengthening partnerships.
Our Core Values
- INTEGRITY – Honesty, Fairness, Openness, Highest Ethical Standards.
- INNOVATIVENESS – Original, Creative.
- SOLUTION ORIENTED.
- CUSTOMER FOCUSED.
- PROFESSIONALISM – Highest Standard of Attitudes, Behaviour, Work Performances.
- EQUITY – Impartial, Just Treatment & Behaviour, Avoid Favouritism & Discrimination.
Our Brand
We are Influencers. We generate creative ways to identify and influence habits that will result in market opportunities and increased recruitment.
We are owners of the THTI brand. It’s ours, and we must safeguard it in everything you do.
We are aware of limitations in society, yet have never lost sight of the endless possibilities that await us.
Our love for sharing our knowledge and experience makes us experts at what we do.
We set out to transform your learning experience where you can be yourself, explore, learn and improve your strengths and achieve your highest potential.
We also believe in protecting our environment and cultivating a sustainable world now and for future generations.
Our Brand Promise
We create pathways to assist students in achieving their educational, professional and personal goals leading to a fulfilling future within the greater community.
How do we Behave
|
· Honest · Hospitable · Impartial · Authentic · Passionate · Professional |
· Persistent · Dynamic · Innovative · Creative · Visionary · Enthusiastic |
Our Voice
To inspire passion and purpose for creativity, learning and innovation in all our stakeholders.
- Authentic and Trustworthy
- Professional and Hospitable
- Simple and Direct
- Positive and Motivational
- Engaging and Entertaining
- Informative and Educational
Our Tone
THTI embodies the true nature of the tourism and hospitality industry with our warm and welcoming persona.
The atmosphere on the campus is relaxing but ideal for learning as we blend practical experience with academics.
THTI voice is
- Customer & Service Centric
- Responsive & Engaging
- Influential
- Leaders
Who do we Serve?
- Students/Graduates – “ I need to have the necessary skills to transform my passion into my career”
- Professionals – “I need the knowledge and skills to advance my career.”
- Entrepreneurs – “I need the insights and tools to improve my business.”
- Eco – activist – “I want to contribute to people who protect the environment and engage in meaningful activities.
Entry Submission
- Step 1 – Review Contest Guidelines
- Step 2 – Create your logo design
- Step 3 – Complete your registration form, click REGISTER
- Step 4 – Email your logo designs to marketing.dept@thti.edu.tt or click SUBMIT
Design Brief
The Tobago Hospitality and Tourism Institute (THTI) invites all designers and other creative talents to design a new organization logo that conveys the Institute’s wider vision of lifelong learning and higher-education experiences including entrepreneurial growth, culinary arts, food and beverage innovation, creating a sustainable environment, hospitality, tourism and wellness.
The winning logo will be used as the official logo of the Institute and be included in all branding and promotional activities.
Submissions should:
- Reflect the heritage and diversity of Tobago’s people, places and culture.
- Promote the values and ethos of the institution.
- Align with THTI’s strategic mission and vision.
- Be the original and unpublished work of the designer.
The Logo must be able to co-exist with our Taste of Tobago brand:
Contest Rules & Guidelines
SUBMISSION GUIDELINES AND RULES OF CONTEST:
1. Official Language of Contest: English
2. Participation is free.
3. Participation is open to residents and nationals who reside in Trinidad and Tobago only.
4. Open to all ages, however, parental consent is required for all participants under the age of 18.
5. There is no limit to the number of entries you wish to submit.
6. A completed Registration Form should be provided with each entry.
7. The Designer must be able to give a brief summary of their design concept and its representation (max 200 words).
8. Logo Design should be submitted in the combination of the following formats inclusive of editable files:
- Drawing in any medium (Jpeg or photo to be submitted)
- Scalable vector format (EPS or SVG), retaining transparency and with all text as outlines and jpeg file.
- A .png and .jpeg file.
- Composite pdf and jpeg.
10. Each individual design and related elements should be submitted in high resolution.
11. Logo design should also include the following:
- The Institute’s Acronym THTI
- Est. 1997
- Tobago Hospitality and Tourism Institute
12. Logo designs can be created as a combination of the following:
- Letterform/ Monogram Logo and Letter mark e.g.: HP (Hewlett Packard)
- Emblem and word form e.g.: National Flour Mills
- Mascot e.g. usually seen in sports logos. These designs are animated and cartoonish, e.g.: Pringles
- Abstract Mark/ Brand mark/ Iconic Logo/ Logomark/ Pictorial mark, e.g.: Apple
- Combination Word Mark/Symbol, e.g.: Metaverse
12. The logo should be designed using the Institute’s current primary and any of the secondary colour scheme to continue brand consistency with other assets.
13. All entries submitted must be the original and unpublished work of the designer and should be clearly labeled with the designer’s name and title of work.
14. Shortlisted entrants will be invited to virtually present their logo design to the evaluation committee.
15. The winning designer should be willing to work with the Institute if the design selected requires additional changes or tweaks to suit the institute’s needs before prize is awarded.
16. The winner must be willing to collaborate in public with THTI in the promotion of the design and other related activities.
17. All entries will be published online on any one or all of our digital media platforms.
18. The winning entry becomes the exclusive property of the Tobago Hospitality and Tourism Institute (THTI) and can be used for any THTI activities in any medium, by the Tobago Hospitality and Tourism Institute.
19. The Tobago Hospitality and Tourism Institute retains the right to modify the winning submission.
EVALUATION CRITERIA
Designs will be judged on the following criteria:
Criteria | To Solve | Points |
Customer Focus | How will your design appeal to our established and future target customers? | 10 |
Relevancy | Is it relevant to Tobago and its Tourism, Culinary Arts and Hospitality sectors. | 10 |
Originality and Creativity | Is this design unique? | 10 |
Impression | Does the logo create a lasting impression? Does the logo reproduce well in print, electronic digital print media and merchandise? | 10 |
Clarity | Is the design clear? Are the typography distinct and easy to understand? | 10 |
Timeliness | Does the logo design have a long shelf life? | 10 |
Overall Design | Meets the strategic needs and requirements of THTI | 40 |
TOTAL POINTS | 100 |
- The evaluation team will consist of THTI staff and industry professionals
- THTI’s social media and THTI community will be invited to vote on their choice.
- The winning entry will be chosen based on a combination of social media votes and scores by the evaluation team.
- Final decision will be made by the evaluation team.
Prize
- One overall winner will be selected.
- The designer of the winning entry (complete design) will receive a prize of Five Thousand dollars (TT$5,000).
- If the winning entry is a drawing or photo, or requires additional modification, the winner will receive a prize of Twenty-five hundred (TT $ 2,500) in order to compensate for the creation of a usable logo.
Media Release
Read the Media Release here.
Deadlines:
Entries should be submitted to marketing.dept@thti.edu.tt no later than the 25th May, 2022 midday Atlantic Standard Time.
Contact us:
Submit Entries to: marketing.dept@thti.edu.tt
Phone: (868) 303- 5153
Tobago Hospitality and Tourism Institute
Blenheim, Mt. St. George, Tobago
Rep. Trinidad and Tobago, West Indies
