Digital Skills for Business Short Course
Sessions: 3
Dates: March 22, 23 and 25
The Digital Skills for Business course explores the various elements that make up your professional online presence. This course aims to introduce you to the importance of online presence using 3 Key Digital Tools – Websites, Graphic Design and Social Media.
Understanding the Basic Functioning of a Website
You will learn how to have a presence online and promote your brand image via a website. This course is designed for people who are familiar with navigating online but would like to build confidence in understanding how a website functions and how to use related digital technology tools for your work or business. This short course aims to highlight the tools needed to kick-start your website.
Topics:
- Understanding how a website works.
- How to work with a Web Developer.
- First steps in setting up a website.
- Website related apps.
Understanding the Use of Graphic Design for Digital Content
In this course, you will explore the role of graphic design on your website and other digital media channels and the basic tools and techniques for creating your own brand. Learn how to use graphic designing to create your logo, brochures, banners and other digital materials and what strategies to use to keep your brand successful in today’s marketplace.
Topics:
- Graphic designing for your online brand.
- Graphic designing tools for marketing your business or brand.
- How to work with a Graphic Designer.
Understanding the Basics of Social Media for Business
You will learn how to harness the power of free social media platforms to market your brand and make sales. This course is designed for business owners who understand the role social media plays in the success of a business but need clarity on how to make it happen for their business. By the end of the course business owners will be able to identify and assemble the pieces to fit their own social media framework together.
Topics:
- Understanding how to use free content to turn lurkers into paid customers on your social media page regardless of the platform.
- How to identify which social media platforms to choose for your business.
- What tools and applications should business owners use to design a profitable social media strategy.
- Easy to follow action plan to help business owners create a social media strategy that drives sales.
Certificate Issued: Certificate of Participation
INSTRUCTORS
Social Media
Devonne Adanna
$HE, EEE, 000 of Hello Tobago
Experienced Business Content Creator and Social Media Strategist. Driven by her passion to help Caribbean entrepreneurs master social media for business, she takes pride in providing the most profitable and attention-grabbing social media strategies for her clients.
Website
Jordan Khan
Web Developer
With over 9 years experience in Web Development and Online Marketing, Jordan Khan brings a wealth of knowledge to the programme. He has helped many local businesses and start-ups develop websites and launch online advertising campaigns.
Graphic Design
Quincy Baptiste
Graphic Designer, Photographer, Videographer
Relishes every opportunity to share his 7 plus years of knowledge and experience gained as a Graphic Designer and Multimedia Creator. Quincy is passionate about his role in the process that brings his clients ideas to life by creating impactful online video, graphic art and print content.